Hi, I'm Sami!

I am a multidisciplinary freelance designer based in Boulder, CO. I am currently taking on projects ranging from branding and sales materials to websites and digital products. I have a strong passion for gaining a deep understanding of my clients' business, industry and the end user to shape that into a beautiful and successful experience for all those involved.

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Over the past six years I have worked with a variety of B2B and B2C clients, small and large, on projects ranging from branding and website design to user testing and product design. While the clients and employers have changed over time, my unwavering dedication to each project has remained the same. I approach all of my projects with an inquisitive eye—wanting to learn about my client's industry, what makes them different and the needs of the consumer. I believe the best solutions arise when the business objectives and the goals of the user converge to create value for all parties involved.

Working with me, you can expect to receive high-quality work that extends way beyond giving your company a face lift. You’ll receive thoughtful designs that consider every detail of how your brand and message is conveyed. I will always strive to advocate for your users, which will ultimately lead to more conversions for your business. Beyond that, you can expect the lines of communication between us to be clear and collaborative, always open for feedback, with on-time delivery every time.

All the Details

Freelance Graphic/UX Designer
August 2017 – present /  Boulder, CO
Work with various brands and stakeholders to create business value through thoughtfully designed branding, sales materials, web presences and digital products.
Lead Product Designer at Kapost
May 2017 – June 2018 /  Boulder, CO
Collaborated with the product marketing and engineering team to build new product features and iterate to improve existing features. Lead cross-departmental brainstorming sessions, conducted user research with customers and designed features from sketches to feature complete.
Senior Visual Designer at Kapost
April 2016 – May 2017 /  Boulder, CO
Relaunched the Kapost website with a complete brand overhaul to better support the company's market positioning. Supported the marketing team with campaign materials while acting as both a project manager and designer. Hired and managed new hires including interns and full-time employees.
Graphic Designer at Pyxl
August 2012 – April 2016 /  Knoxville, TN & Boulder, CO
Created graphic elements integral to campaigns, working alongside all departments to integrate designs with web, social media, print and marketing initiatives.
Graphic Design Intern at Pyxl
May 2012 – August 2012  /  Knoxville, TN
Worked full-time with the Pyxl team to support designers and other departments on a wide array of digital and print projects. Took on several projects for high-profile clients.
Bachelors of Science with Honors in Visual Communication Technology
Bowling Green State University  /  Bowling Green, OH
August 2008 – August 2012
Activities: Visual Communication Technology Organization (VCTO) – Treasurer & Web Specialist
VCTO Creative Group – Leader

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Product Design
Competitive Analysis, User Research, Design Sprints, Wireframing, High-fidelity Mockups, Prototyping, User Testing, Version Iterations, Style Guide Development
Web Design
Analytics and Research, Information Architecture, Content Mapping, Wireframing, High-fidelity Mockups, Prototyping, Development Hand-off, Style Guides & Development Annotations
Graphic Design
Logos & Branding, Marketing Collateral (Brochures, Banner Displays, Email Templates, Landing Page Templates, etc.), Motion Graphics, Infographics, Illustration
Internal and External Presentations, Collaboration & Support across departments, Project write-ups, Remote Communications

Technical Skills

Sketch, Invision, Adobe Photoshop, InDesign, Illustrator, After Effects, Edge, Abstract
HTML/CSS/PHP Knowledge, CMS Familiarity (Wordpress, Magento, ModX), Theme Implementation, Responsive Design
Microsoft Office, Slack, Skype, Virtual Communication, Basecamp & Teamwork Project Management, Time Tracking

My Work